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We are developing two tools to address corporate risk in the area of energy and CO2 emissions;  ecoPLAY and Ceres Dawn. These can be played as stand-alone tools or combined to create a single campaign.

The development team were acutely aware of the challenges of teaching and learning within a pressurised workplace and incorporated it into the design process a number of options, made available to clients to enable the integration of the behaviour change fit seamlessly into any format of working day both physically, in the office, and remotely.

Limetools can supply more than just pass or score analytics and offer a range of deliverable systems from live workshops/simulcasts to streamed or downloadable self-directed learning. Data analytics are supported using a Learning Management System (LMS), typically SAP Litmos, and can be configured to suit specific requirement


ecoPLAY is a short, three- module tool used to raise awareness and change habits, personally and organisationally, to become more energy efficiency and reduce CO2 emissions in buildings. This three-module tool uses a combination of comedy, scientific insights and quiz games to deliver the answers to  “why should I bother, and why now?”, and gives staff the techniques to make real changes to start saving energy.


Ceres Dawn is a 12-week campaign game designed specifically for organisations on their journey to Net Zero Carbon and builds on the foundation that ecoPLAY achieves. The campaign combines a weekly TV-style soap opera, with gamification and behaviour change techniques and tips, plus team and individual challenges to bring the whole organisation onboard with the pro-environmental behaviour change. Ceres Dawn captures data on knowledge retention, emotional engagement, and their ability to apply what they have learned to their own environment and can feed with varying levels of granularity upon request.  

An immersive experience is created through the 6 x 15 minute drama episodes, like watching a popular early evening soap drama. It features experienced character actors, as well as young talent and is all shot on location in Pool, UK, or using CGI techniques. Deep within the storylines are embedded simple energy saving techniques that the characters gradually learn and find rewarding to copy. This combination of learning and storytelling makes up the several gaming levels that internal groups can compete on to win. The episodes are interspersed with individual quiz games and team challenges which combine to create a holistic approach to behaviour change, not just at work but with techniques learned that can be applied across all areas of the players lives. As well as in-drama conference calls, players also receive notifications, text messages and video calls from their favourite character to give them a nudge in the right direction, or to congratulate them on a job well done.

The campaign’s targets and prizes can be adapted by organisations to suit their individual specifications and energy saving goals. The players are pitched against each other to achieve the greatest improvements in their daily working lives and ‘leader boards’ encourage healthy competition and discussion. Teams can work together to best other teams and the ongoing training activity means the behaviours become habitual. The campaign naturally develops team building and events can be produced to acknowledge, and celebrate, the successes of the teams and individuals playing.

Ecoplay Enquiries:    Kyle Patterson  - Business Operations Manager    |    |    +44 (0) 1202 022449

Head Office:    Studio 5     |     The Old Brewery     |     91A Southcote Road     |     Bournemouth     |      BH1 3SW

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