JOHN DALE  Executive Director of Products & Services. John has led organisations for over 30 years in media production, including senior creative and managerial roles in the BBC and the UK’s main commercial channel, ITV. He is uniquely able to take the scientific and technological facts of the changing world and blend them into compelling storytelling that can be used by business and policy makers to enhance and promote their understanding of the future.

STEVE NEAL  Commercial Executive Director. Steve has a wealth of practical financial experience ranging from assurance, due diligence investigations, fund raising to succession planning in the UK and Internationally. He is a specialist in the application of methodologies that supports Profit Improvement Programmes for SME’s. He also has a deep understanding of information technology systems and the use of data analytics to support business strategy decision making.

SUSIE JAMES  Psyber Development Executive Director. A successful serial entrepreneur and Psychology graduate from Bournemouth University, Susie brings together a wealth of business acumen, creativity and a deep Psychological understanding of human behaviour. Susie has created, built and sold two successful businesses, demonstrating her ability to identify and capitalise on key b2b service requirements.

ASHLEY GARNER  Head of Production. His previous experience working with John in broadcast and training environments has given him a very broad range of skills. He is either directly involved with or oversees branding, on-screen design and production / post-production processes. He brings a creativity and discipline to everyone who works with him and understands the learning environment and the power that storytellers can bring to the process of behaviour change.

KYLE PATTERSON Business Operations Manager. Kyle has from a young age, always shown a consistent fascination in the understanding of human psychology, social tendencies and business motivations. This curiosity has lead him to a successful career in people and project management. His skills have been developed by his various roles in the media and entertainment industry as a regional Manager, customer service specialist and project leader.

At Limetools Kyle has utilised his years of experience to formulate an efficient and robust project delivery and monitoring system, that has streamlined

the companies business development and communication techniques. 

NASTASSIA ASSELIN   Cyber Executive. Stas is our product developer who can be found either at the beach or in our Psyber division at Limetools. With a keen devotion to psychological phenomena, behaviour change and an academic background in cyberpsychology, Stas implements her knowledge of human-computer interaction and social learning theory to research cyber threat and trends – providing rich content, humanization, and methodology to our Psyber tools.

JOE DALE  Gamification Manager. He has a great passion for gaming in all its many forms! He has always worked in the gaming sector - through behavioural, educational, psychological or for entertainment purposes. LiMETOOLS allows him to exercise his skills by taking existing formats and integrating game mechanics into them to motivate participation, engagement, behavioural change, entertainment and loyalty. Joe is an accomplished film and TV actor and can be seen in some of our more recent products exploring the motivations of a hacker!

ASSOCIATE PROFESSOR JACQUI TAYLOR  Behavioural Psychologist. Dr Jacqui Taylor is an Associate Professor in the Dept of Psychology at Bournemouth University. Jacqui was awarded a PhD by the University of Portsmouth for one of the first doctorates investigating the psychological impacts of the internet on online interaction.  Jacqui has been involved in a number of consultancy and externally-funded projects, including: developing online training tools (SPOCE Project Management Ltd), cybersecurity evaluations (Technology Strategy Board); advising on user experience (BBC), and delivering social influence communication training (NATO Strategic Communications Centre of Excellence). Jacqui has been involved with cybersecurity research with the Defence Science and Technology Laboratory and Dorset Cyber Alliance.  

GEORGIA BACON  Project Researcher. Georgia is currently taking time out from studying Psychology at Bournemouth University. Georgia has always had an investigative nature. So, when she came to Limetools she instantly found a place in our Project Research unit. It’s now become very apparent that Georgia’s’ dedication to the truth and her tenacity to understand is adding value to Limetools’ constant evaluation of market needs and prototype solutions. 

MEGAN PLEVA  Special Projects Manager. After graduating with an MSc in Cyber Security and Human Factors Megan joined us to help develop cyber content for our products, co-ordinate the development of new training tools, manage client relationships and research existing trends in Cyber. Megan, having led some of our MOD projects, now works with the team on the more challenging research-intensive projects from her new base in a French ski resort!

PAUL ORMEROD  Director, European & ecoPLAY Sales. Paul co-founded LiMETOOLS to develop e-learning tools to meet demand in business and government for capacity building and improved performance, that enabled sustainable business models and policy development and implementation. Paul has a 30-year career in advising business and government on evolving technological impacts and climate change, with a focus recently on developing inclusive decision making models that respect the voices of all players in a world that is increasingly prioritising low carbon futures.